Corralling Mavericks in Business (part 2) – or Mavericks Personify Thug-life in the Organization

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This is part 2 of an on-going series about managing ‘difficult’, but valuable staff (i.e. ‘mavericks’) in a technology-intensive businesses.

Classically, mavericks ignore standard procedures when it suits them and are impatient with the diplomacy needed to garner support from corporate power centers. For these reasons, they’re often disliked. Paradoxically, they may also be admired for their originality and anti-authoritarianism, though these qualities are potentially disruptive to the business since an entire organization behaving without regard to corporate norms results in chaos.

To the extent that originality coincides with nonconformist attitudes, an ambitious business should seek to channel a maverick’s creativity while blunting their potential to distract the organization. Line managers are an important, but under-appreciated element in establishing this equipoise. The organization minimally needs to be aware of the challenges maverick’s present and provide training to their managers about assessing a maverick’s actual worth to the organization and determining how much effort should be expended to keep them productive – or keep them at all.

To exploit a maverick’s talents, their manager needs to fit a square peg into a round hole. The manager will have to explain the nonconformist to the organization and vice versa – though the maverick frankly may not care to understand the organization. Despite this, the manager should seek to teach business savvy to the maverick, what rules must be followed, where power resides and how to conform, at least nominally, to behavioral norms. Having a manager who is a good listener while also setting boundaries is important – it’s a bit like parenting. Particularly, the manager should coach the maverick about effectively developing their ideas within the confines of the business.

The manager also must mitigate the perception that the organization lets mavericks break rules that everyone else must follow. Concerns about favoritism will obviously erode team camaraderie. Certainly, there is justification for many business rules including keeping the feds off your back, the CEO out of jail and ensuring process consistency, predictability and scalability. Nonetheless, every organization has ineffective processes and mavericks may reveal processes that stymie progress for everyone, not just themselves. The line manager benefits the organization by escalating the nonconformist’s experience. This can improve a flawed aspect of performance across the organization.

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